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The concept of Chevron was started in the early 1970's by four independent
Jewellers who foresaw the threat from chain groups. They thought this threat could be countered by a
strong, well-organized and committed Independent Retail Jeweller who joined a
buying association.
From humble beginnings, the Chevron Jewellers Group of South Africa has today grown to
32 members representing 55 stores country wide, including Namibia.
The group members get together twice a year for meetings and discuss various
issues concerning the jewellery trade and also to exchange ideas concerning
trends and security. |